Streets – Time For a Cooler Snack – TVC Series
Streets / DDB
(Dir. / DOP)
Sound mixer, and editor, Voice over recordist.
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Streets is one of the leading ice cream brands across Australia and New Zealand. This TVC series was created to promote the brand during the Australian Open broadcasts.
Recorded, edited, and mixed in a single day whilst I was freelancing at DDB, these 10 x 15 second commercials were made quickly but to a professional level.
Though they are fairly simple in style, a single dad joke in each one, the trick was to nail the timing of the performance and edit to maximise the comedy whilst staying within the 15 second window. I worked with the voice over artist and creative director to record the dialogue, then, later in the edit, I finessed the timing of every line, word, and the music to achieve this.