Parallel Parks – TVC
Parallel Parks / New Horizons / Optika Creative
(Dir. / DOP James Tyrell)
Sound designer, mixer, and editor.

Leave a Reply

Parallel Parks is a bold initiative with a big vision: to make the world’s national parks accessible to all. Their mission is to harness the power of virtual reality to remove barriers and create opportunities to explore the world that millions could once have only dreamt of. This TVC was created to promote that mission.

As sound designer and mixer for the TVC, I was given the unique challenge of creating a voice over that would drive the piece using an artificial voice. The trick was finding the right program and settings to maintain the robotic tone of the voice while also having enough expression to engage the listener. This was done using a text to speech app on a phone, carefully punctuating the text in a way which delivered the lines as desired, and recording the sound from the phone speaker to maintain it's realistic quality.