My Plates – “My Story” – TVC and Online Ad Series
My Plates / Post Produktiv
(Dir. David Williams / DOP Mikey Hamer)
My Plates is the Australian supplier of personalised and customised number plates. This TVC series was created to tell the stories behind the plates people choose.
Shot over a number of days, each of the four videos captures the story of a single number plate. All of the video were shot on location, usually outside the subject's home. This meant dealing with some noisy and unpredictable background sounds.
While clean and clear dialogue was key, I also captured the sound effects used in the TVC shown here during shooting.